ALDI

Aldi is a mystery to those who don’t know us. Yet those that do, love us. We do things differently than every other grocery store out there and it can be intimidating looking from the outside in.

So let’s feed into that apprehension and create a cult of curiosity. Because once we get you in our doors, you’ll be hooked.

PRINT

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OLV

SOCIAL

Aldi introduces a loyalty program called ‘Aldi Insiders’ in a very sinister social announcement.

Step 1: Aldi goes dark

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Step 2: Join or stay in the dark

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LOYALTY PROGRAM

All great cults have a hierarchy system and Aldi is no different.

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THE SUPREME LEADER’S TWITTER

Where Insiders can stay up to date with events and Aldi information passed down directly from the top.

ACTIVATION

Drive-in cult-favorite movie screening in the parking lot.