Smarties
Septuagenarian Smarties have been around the playground a few times and seen a lot. Like the adolescence of the last three generations a lot.
It’s a sugared roll of nostalgia that takes us back to those simpler times we didn’t realize were so sweet until they were gone.
OOH
MOTION
CITI BIKE/LYFT PARTNERSHIP
ACTIVATIONS
Branded back to school kits
Arcade Pop-up
NHL partnership
AD: Michelle Greeley